Sponsor EC Events

Put your brand in front of the right audience —

where trust, business, and discovery meet.

EC tradeshows and pop-up fairs in Singapore bring together entrepreneurs, SME owners, business professionals, exhibitors, vendors, and curated public visitors. Sponsoring an EC event gives your brand visibility beyond the event floor — through booth presence, product showcase, brand mentions, and access to a trusted, relationship-led business community.

Now open for sponsorship

EC Home & Food Expo 2026

Pop-up Fair · July 2026

Singapore

Limited sponsor slots available — selected categories only

Event type: Pop-up Fair

Audience: Entrepreneurs, SME owners, F&B operators, lifestyle consumers and business professionals

Sponsor opportunity: Booth visibility, product showcase, sampling, brand mentions, lucky draw, and community activation

+ Sponsorship from S$500 per event

Audience for This Event

Who your brand will reach at this Pop-up Fair

EC Home & Food Expo 2026 is designed to bring together lifestyle consumers, entrepreneurs, SME owners, F&B operators, and business professionals through a curated pop-up fair, showcase, and community activation experience.

CONSUMER DISCOVERY

Home, Food & Lifestyle Consumers

Visitors interested in food, home products, lifestyle goods, gifting, wellness, and everyday living solutions.

BUSINESS COMMUNITY

Entrepreneurs & SME Owners

Business owners, founders, and operators exploring products, services, partnerships, and new business connections.

INDUSTRY & VENDORS

F&B Operators & Local Brands

Food businesses, café owners, product makers, suppliers, and lifestyle brands looking for visibility and collaboration.

REFERRAL & BUYING POWER

Business Professionals & Decision-Makers

Working adults, consultants, service providers, and company representatives who may buy, refer, partner, or recommend.

Best Fit Sponsors for This Event

Is this event the right sponsorship fit for your brand?

EC Home & Food Expo 2026 is best suited for brands that want to reach Singapore lifestyle consumers, entrepreneurs, SME owners, F&B operators, home and lifestyle buyers, and business professionals through a curated pop-up fair, showcase, and community activation.

F&B, Food & Beverage Brands

Homeware, gifts, decor, lifestyle, wellness, and everyday living brands looking to showcase products to curated consumers and business buyers.

Home, Living & Lifestyle Product Brands

Food, beverage, snacks, café, catering, and packaged food brands seeking direct product discovery, sampling, and customer engagement at a Singapore pop-up fair.

Wellness, Health & Beauty Brands

Wellness, beauty, personal care, fitness, and health-related brands that want visibility among lifestyle consumers, professionals, and SME owners.

SME & Business Service Providers

Insurance, finance, HR, marketing, software, payment, and business solution providers targeting entrepreneurs, SME owners, and decision-makers in Singapore.

Local Brands & Growth-Stage Businesses

Emerging Singapore brands looking for affordable exposure, community visibility, warm introductions, and face-to-face engagement beyond digital advertising.

Associations, Communities & Strategic Partners

Business groups, trade associations, chambers, and community partners seeking brand alignment with a relationship-led entrepreneurial event in Singapore.

Why Sponsors Choose EC

More than booth space.
A trust-led way to meet the right audience.

Most sponsorships stop at logo placement, booth space, or one-off event visibility. EC is built differently — our tradeshows and pop-up fairs combine brand exposure with a relationship-led community, helping sponsors connect with entrepreneurs, SME owners, exhibitors, vendors, and curated public visitors in a warmer, more meaningful environment.

"Sponsorship here isn't a logo placement —it’s a partnership in visibility, trust, and growth.”

Typical event sponsorship

Logo placement with limited audience context
Booth presence without warm introduction
One-off exposure that may be forgotten
Competes mainly on footfall and visibility
Little continuity after the event ends
Brand competes for attention among many booths

Sponsoring Entrepreneur Circle

Sponsorship built around trust, community, and curated reach
Brand introduced within a relationship-led EC environment
Visibility across event floor, community channels, and sponsor moments
Opportunities for booth engagement, sampling, demos, or brand activation
Connection with entrepreneurs, SME owners, vendors, exhibitors, and fair visitors
Potential to return across future EC fairs and showcases

Why Sponsors Trust EC Events

A community built over time,
not assembled overnight.

EC has been building its Singapore entrepreneur community through consistent, recurring events since founding. Here is what that looks like in numbers.

30k

Community reach across channels

Combined database across email, social media, and community platforms — built organically through recurring events and word-of-mouth referrals

600+

Warm, active past participants

WhatsApp and Telegram contacts from previous event attendees who stayed connected — opted-in, engaged, and returning

100+

Expected attendees at fairs and showcases

Larger-format EC events bring together entrepreneurs, SME owners, exhibitors, vendors, and curated visitors for brand discovery, conversations, and on-site engagement.

Past event venues include: Luzerne Building, AA Centre, So High Social Club, XM Studio, and other partner venues in Singapore. EC has experience organising intimate community gatherings, pop-up fairs, and larger-format tradeshows for entrepreneurs, SMEs, exhibitors, and community audiences.

Community in action

These past activities show how EC has built trust through recurring community touchpoints. Moving forward, sponsorship opportunities are focused on larger-format tradeshows, pop-up fairs, and showcase events where brands can gain stronger visibility, booth presence, and audience engagement.

Standard EC Sponsorship Packages

Choose your level of activation

Each package applies to one selected EC event. Benefits may be adjusted depending on the event format and venue. Indicative pricing — confirmed before sponsorship is accepted.

Community Partner

Entry-level brand visibility at EC fairs and showcases

From S$500

per event

Logo placement and materials subject to event format and lead time available.

Ideal for: Brands seeking affordable, community-aligned visibility with a warm, curated audience

Booth space subject to venue layout and event format. Not all events include booth capacity.

Ideal for: Brands wanting real face-to-face conversations with entrepreneurs and SME decision-makers

Spotlight Partner

Maximum visibility + stage presence

From S$1,500

per event

All Growth Partner inclusions
Speaking or stage segment, subject to event format and programme fit
Preferred booth placement where layout allows
3 complimentary attendee passes
Featured sponsor highlight across selected EC community channels
Basic lead-capture support where applicable

Stage segment, preferred placement, booth size, and setup details are subject to event programme, venue layout, and sponsorship tier. All inclusions will be confirmed before sponsorship is accepted.

Ideal for: Brands seeking maximum visibility, direct engagement, and thought-leadership positioning

Custom Partnership & Multi-Event Arrangements

Sponsor refreshments, goodie bags, lucky draw prizes, workshop sessions, or a venue segment. Multi-event sponsorships are available for brands building longer-term visibility within the EC community — pricing by discussion.

All sponsorship packages are event-based and apply to one selected EC event only, unless a multi-event partnership is separately agreed. Sponsorship benefits may be adjusted depending on the event format, venue layout, audience size, and available activation opportunities. Final inclusions will be confirmed before sponsorship is accepted — no surprises.

Activation Options

How sponsors can activate at EC fairs and showcases

Sponsors can activate in different ways depending on the event format, venue layout, and sponsorship tier. From booth presence to sampling, stage mentions, community features, and lead support, each activation is designed to help your brand gain visibility, start conversations, and create meaningful touchpoints with the right audience.

Booth / display space

Showcase your brand, products, or services through a physical presence where visitors can discover, ask questions, and engage directly.

Product sampling

Let attendees experience your product first-hand through samples, trials, tastings, demos, or small giveaways.

Goodie bag inclusion

Extend your brand presence beyond the event by placing brochures, vouchers, samples, or branded items in attendee packs.

Lucky draw sponsorship

Create a high-energy brand moment through sponsored prizes, stage acknowledgement, and audience engagement.

Stage / brand mention

Gain visibility through organiser-led mentions, short sponsor introductions, or selected stage moments during the event programme.

Refreshment / experience sponsor

Associate your brand with a memorable event touchpoint such as refreshments, hospitality, activity corners, or guest experiences.

Community channel feature

Be featured across selected EC channels such as email, social media, WhatsApp, Telegram, or event announcements.

Lead capture / enquiry support

Support post-event follow-up through agreed enquiry collection methods, QR codes, forms, or opt-in lead capture where applicable.

Frequently Asked Questions

Common questions about sponsoring EC

Is one sponsorship package valid for one trade fair or pop-up fair only?

Yes. Each sponsorship package applies to one selected EC tradeshow or pop-up fair, unless a multi-event partnership is separately agreed.

How much does it cost to sponsor an EC event in Singapore?

EC sponsorship packages start from S$500 per event for the Community Partner tier, S$1,000 for Growth Partner, and S$1,500 for Spotlight Partner. Custom and multi-event packages are available by discussion. Final pricing is confirmed before sponsorship is accepted.

What if I want to sponsor multiple EC events?

Multi-event sponsorship arrangements are available for brands that want longer-term visibility within the EC community. This is discussed and agreed separately, and may include custom benefits and preferred pricing. Contact us to explore this option.

Will all package benefits apply to every fair or showcase?

Benefits may vary depending on venue layout, booth availability, audience size, event programme and lead time. Final inclusions will always be confirmed before sponsorship is accepted.

How is EC different from a large trade expo or conference?

Large expos often focus on scale and footfall. EC fairs and showcases focus on curated relevance, community trust and meaningful sponsor-audience engagement. Sponsors benefit from event visibility while also being introduced within a relationship-led business community.

Can I customise a package beyond the listed options?

Yes. If you have a specific activation in mind — such as sponsoring refreshments, a lucky draw, goodie bag, or workshop segment — we can discuss a custom arrangement that suits your goals and the event format. Use the enquiry form below and describe what you have in mind.

Who reviews my sponsorship enquiry?

Enquiries are reviewed directly by the EC team. We take a partnership approach — so we assess whether there is genuine alignment between your brand and the EC community before confirming any sponsorship. We aim to respond within 2–3 business days.

Get In Touch

Enquire about sponsoring EC

Tell us about your brand and what you are hoping to achieve. We will review your enquiry and reach out to discuss the most suitable sponsorship opportunity for your goals.

queries@entrepreneur-circle.com

+65 80490320